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Category: Business

Canada’s best entrepreneurs and business people have succeeded, failed, and learned a ton along the way. Now it’s time to hear their stories.

Baby Gourmet - “Every Entrepreneur Has a Story”

May 15, 2017

Jen Carlson is the co-founder of Baby Gourmet, an organic baby food company from Alberta that has gone from Farmer's Market to 30% market share in a highly competitive industry against heavyweights like Heinz and Gerber. What has been Jen's biggest advantage? Sure, her planning orientation, and bold vision help, but it's been her ability to craft an exciting story that her customers can unite around that has allowed Baby Gourmet to rise so rapidly in such a short period of time.